I've been tweaking with Google's Adsense program for a while now. If you're not already in the program, why not review it now at https://www.google.com/adsense. I really like Adsense. It makes me money and it's easy to work with. Just some simple copy & paste into your webpage and you're done. Right?
Wrong! You can try it that way if you want. Who knows? Maybe you'll get lucky and get plenty of clicks. But if you're really serious about making a lot of money with the program, you're going to have to work it a little.
I've invested quite a bit of effort experimenting with the program. When I first signed up, I got some clicks and made a tiny bit of money. That wasn't good enough. I knew there must be a way to get more of my visitors to click on the
Adsense ads.
Google has a strict policy about not pointing to the ads in any way or asking people to click on them, so there were two things I couldn't do. What else could be done?
Then I recalled reading an article once that discussed the psychological impact of colors on the human mind. I started researching everything I could find on the subject. After a lot of reading, many tests and periods of watching my clicks go up and down, I found the perfect color combination that seemed to work the best.
Testing previously done at stores had revealed that the same product could pull more sales from just changing the colors of the label. What were these colors? Red and yellow! The combination of these two colors has an immediate impact on the person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of the page. They grab your attention! I'm not sure exactly how the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL. My click through rate more than doubled with just that one simple change.
That's what worked on my Google Adsense site. Your site's color scheme may work better with a slightly different color scheme. Try lots of different color variations. Make a change in the morning and let it ride for the whole day. The next morning, try a different mix of colors. Change the border, background, text. Change everything you can. Most importantly, keep detailed records of the color scheme you used, click ratio and income generated.
After you've done all the testing you like, return to the most profitable one and let it run for a day or so and see how it goes. I'm always testing different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to select from. You never know when you'll find just the perfect one.
www.adsense-income-blog.info contains more helpful tips and articles about getting Adsense to work best for you .
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