Unique Original Articles » Don't Let Email Mistakes Hold You Back

Sending e-mail is likely an important part of your business – responding to customers, working with clients, newsletters, and much more. That’s why it’s important to have proper etiquette when composing and sending any e-mail communications.
You may wonder if and when it’s appropriate to take a casual tone with your e-mails While that is ultimately your call, you can never go wrong with keeping it professional. Even with clients or customers you have been working with for years, few would be turned off by a more formal approach, while many by not like more casual e-mails.
Some of this may get into the realm of pet peeves, but even though I was cc’d on the initial e-mail, I may not care about the rest of the conversation. I don’t want your e-mail to be marked “Urgent;” just call instead. And I don’t want to see your whole e-mail written in ALL CAPS.
Newsletters and mailing lists can be tricky. By sending out e-mails too frequently, you’ll annoy a lot of your subscribers. By sending them too rarely, people will be surprised by them and likely not remember what they’re for. So get feedback from your subscribers to see how often they’d like to hear from you, and be sure you stick to that schedule.
While it’s okay for a newsletter or weekly e-mail to be a little longer, when dealing with day-to-day e-mails, be efficient but thorough. Nothing is worse than getting an e-mail response that doesn’t answer the initial question, whether through brevity or omission.
E-mail etiquette can make the difference in the way you present your business, so be sure to take time when composing and sending any communication.
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