Unique Original Articles » Reputation Management-Article Marketing

Managing your corporate reutation depends on many factors but in the world of internet marketing one of the best ways to manage your reputation lies in effective article marketing. What exactly is article marketing and how does it help manage your corporate reputation?



Article marketing is a form of advertising in which businesses write short articles or stories related to their respective industry. These articles are made available for distribution and publication in the marketplace. Articles are most commonly published on the web these days but before the advent of the web and still today these articles appear in newspapers, magazines or industry newletters. Article marketing is a traditional form of mutual benefit for the advertiser (article writer) as well as for the media who are always looking for content (preferably for free). Many of these articles are distributed as press releases for a company focusing on a special launch, product, opening event, industry break-through etc. Online article marketing has served the same dual role as traditional article marketing by providing publishers with what amounts to free content, and advertisers with free advertising. In exchange for content the publisher agrees to publish contact information about the writer and/or company. All articles used for article marketing contain a bio box and byline that includes references and contact information for the author's business. You want to make certain the information that ends up in those boxes is accurate to ensure easy access to your company by potential clients and interested parties.



Websites where authors can post articles are known as article directories. Authors can post articles there without cost because the directory owner places advertising on each article page and then collects revenue generated from the advertising.

These directories grow in popularity as more articles are posted. This benefits both the author and the directory owner with increased visitor numbers and article page views. Increased visits and site views increase the site search engine ranking.



There is a great potential of increasing the authoring business’ credibility when the company invests in well-written content articles that speak directly to an issue in the business’ industry. These articles also have the potential to attract significant numbers of new clients. It is important that these articles be distributed cost free in order to gain that broad distribution and reach the greatest number of readers both online and in print.



There are also additional benefits and advantages to article marketing online. The most notable difference is the use of articles for search engine optimization. In online article marketing the articles are written to target particular keywords and keyword phrases and distributed to publishers that cater to those niche keyword markets.

Authors are able to clearly and closely target their content to their target audience. By allowing a niche publisher to publish your content it is also sent to an already-interested group of readers. Many online article marketers love the low cost of this type of advertising and write hundreds and sometimes thousands of articles. This provides yet another article marketing benefit to the author-with hundreds or thousands of articles you will also end up with hundreds and thousands of backlinks to your website. If the articles are distributed via RSS, the exposure to the authoring business and number of backlinks is substantially increased.



Another unique benefit to article marketing is an option where the author can choose to control the advertising space on the page where the article is posted. With this option the author has the choice to eliminate any competing advertising with the article, or to have control over the advertising on the page along with the revenue generated.



The more articles your company produces over time the greater loyalty your company is likely to enjoy. Why? Because with each article you are building the credibility of your company and improving your overall image as being an expert in your field and an innovative company. This builds an audience or “fans” that begin to follow and comment on your articles attracting further feedback and new “fans” or followers.



Article marketing is also important in controlling any negative feedback that may appear on the web on social networking sites or industry blogs. Article marketing provides a chance to answer criticisms directly and truthfully and to indicate what steps are being taken to improve or eliminate the problem that occurred. Again, it is a critical tool in managing your company’s reputation. It can be as powerful an aid in protecting or repairing your corporate image as it is in selling and building your company brand image.



Carefully consider the power of good content and its effect on your company image, market and industry. It is a way to super-charge your growth and results when it is done consistently and the content is well written.
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Article Source: JS2 Article Marketing