Unique Original Articles » Social Media Marketing

We have all heard of social media. Many of us particpate in social online groups like Facebook, Twitter and Linked In. These social sites have become the new “word of mouth” advertising. Studies completed in a 2009 survey by CMO sponsored by the American Marketing Association and the Fuqua School of Business (Duke University)

confirmed that companies currently spend 3.5% of their marketing budgets on social media marketing. Over the next twelve months the survey predicts that figure to increase to 6.1% and to go as high as 13.7% within five years.1



Online social networks include:

· social sites (facebook, Linked In ,eCademy, myspace)

· video sharing sites (Utube)

· image sharing sites (Flickr)

· blogs and micro blogs (twitter, Seesmic)



Social networks provide unique opportunities to target customers based on hobbies, behaviors and user defined preferences. Our experts use these tools to pinpoint and determine which users have the highest potential to become loyal customers. For example, if your company sells baby products, our marketing experts can target mothers within a certain age group and a certain region. The Marketology Group’s social media experts will data mine the web for the best marketing opportunities and reach right into the social world to hand pick customers that fit your product profiles.



The Marketology Group stands ready to be your social marketing specialist.

We can provide you with a thorough social marketing strategy that includes

Direct marketing, expertly integrated branding, cutting edge internet technology.

highly targeted customer interactions, link building to increase your credibility and reputation management.





Reputation Management



Social media is a forum that is interactive. Consumers no longer just read or listen to ads to decide whether or not they will buy or use a product. Now consumers express their views about products and services in real time. Consumers play a more important role than ever in determining the fate of products and companies. A good word or comment can skyrocket sales while a complaint or negative comment can permanently affect your company image, credibility and sales.



At the Marketology Group we understand how important consumer feedback is to the success of your products and company. That is why we carefully monitor comments related to your company and help you take control so that the comments and feedback tied to your company are positive-stimulating interest and building credibility

In your products and services. Why is this important? One of the first things potential clients do when comtemplating business or employment with your company is to Google your company and the names of the primaries in the company. Our Social media marketing services focus on helping you gain control of those online conversations that are so vital to your company’s survival and suppressing any negative activity which might harm your company image or credibility. Our team of internet marketing experts are skilled at delivering positive content and citations that will flood the web to promote your credibility helping to ensure that the press and information Google returns reflects positively on your company. The positive internet press responses set you up for successful relationships and deals with potential strategic partners and customers.



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Link Building & Development



Link building is another critical activity that affects your visibility and credibility in the online world. Extensive link building and a consistent online presence through blogs, press releases and social sites results in higher search engine rankings. Our dedicated professionals help you build links to your website. Every time a link to your site comes online, whether embedded in a blog post or part of an article or press release, your search engine rankings will increase. Search engines are automatically designed to boost rankings for those people who are always actively engaged in online conversations and have established subject matter relevancy.



With The Marketology Group’s Social Media Marketing services your company or brand name will be integrated into all the most popular and active online conversations to boost your company and its brand name across all spheres of the online social media marketing world that will help your company climb to the top of the search engine rankings.



With metrics to measure response and effectiveness we can tailor and adapt our approach to optimize your online presence and increase the buying response of your target market.



Rich Media Marketing (video marketing tools)



The Marketology Group conducts many successful online marketing campaigns. We feature a full set of online video marketing tools. These video tools are state of the art and allow us to remain at the top of today’s online marketing trends. Our experts are trained to produce high quality marketing videos that will boost your business by increasing traffic and sales while increasing your rankings in search engines like Google, Yahoo, and BING. Video marketing is unique because it allows users to interact with your business. The ability to engage your customer through video leads to greater sales and increased revenue.



It is important that customers understand why your company’s products and services are credible and relevant to their wants and needs. The right form of video marketing maximizes your website’s impact and makes it memorable. It also enables your prospects to better understand the value of your services and how they specifically meet their needs better than other similar products. The ability to clearly match a prospects needs and wants to your product’s benefits and features turns those prospects into buying customers.



Our video marketing experts create uniquely designed interactive marketing videos specific to your company and then place them on targeted landing pages. The original content we create is always designed to attract and communicate your value proposition to your target market sector. This enhances your credibility and further enriches the perceived value of your products and services in the eyes of your most promising customers.



With a solid rich media marketing campaign The Marketology Group helps your company:



· Increase your return on investment

· Communicate a clear value proposition

· Increase your online rankings

· Increase site traffic

· Generate new sales

· Convert more sales







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1 Excerpted from the CMO survey 2009 sponsored by the Fuqua school of business, Duke University and the American Marketing Association.
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