Unique Original Articles » Improve your SEO Game with Web Analytics

We hear a lot about web analytics and how you should be tracking everything that happens on your website but where do start? What’s really important and how does a web analytics program improve your website performance and ranking?



To succeed in the world of SEO you need to be able to understand and respond to your target market and you need to continually find ways to attract more visitors. This is where web analytics can help.



With a good web analytics program you will be able to:

¨ monitor your website in real time

¨ discover who (which links are referring the most traffic to your site)

¨ which keyword phrases are actually being used in searches

¨ which campaigns are working and which campaigns need to be changed

¨ ROI of your various advertising campaigns and much more.



Some programs like iwebtrack can tell the difference between a visitor who found your site through a paid advertisement (including Print/Radio/Television advertising) and a visitor who had your site bookmarked or stumbled across it from a Search Engine. This is very powerful information because it helps you identify which advertising channels are the most effective. This information really helps you to leverage your advertising dollars. Iwebtrack can even tell you how many of those visitors turned into sales, showing you your overall campaign effectiveness for everywhere you advertise.

Iwebtrack is a very solid web analytics company and they claim to be the only web analytics company to give you a full-spectrum analysis of every visitor who came to your site. The information they provide includes IP Address, Referring document, Operating System, Web Browser, Geographic Location, complete Navigational path, and more. Youare also able to view that information as a summary of all visitors for any date or range of dates, or you can focus on an individual visitor.

With iwebtrack you can see how many visitors purchased on their first visit to your site. You can also see what advertisements are bringing in the most traffic and what advertisements are bringing you the most sales.


With a powerful tool like iwebtrack at the tip of your fingers you can really focus in on the little details that can make a huge difference in your success. Take for example the ability to observe which days and times bring in the most traffic to your site. This is key to understanding who your customers are geographically and demographically. More importantly, when you notice a trend you can optimize your advertising or pormotions to increase traffic low activity periods or optimize your advertising to capitalize on periods of peak activity to increase your conversion rates.



The ability to track what pages visitors view, their click patterns and what pages or areas of pages they skip over helps you to optimize the layout of your web pages. By putting ads on highly viewed pages or moving the position of a poorly performing ad you can significantly improve your chances of making more conversions.



Understanding what content your visitors read and what content they skip helps you to improve content that may not be well written or content that is irrelevant to your potential customers. Anythng you can do to make content more relevant and interesting will help to attract new traffic and increase your chances of conversions.



It is easy to see why it is critical to utilize a strong web analytics program. Information is key to understanding your client behaviors, targeting your dollars to the most effective advertising channels and the ability to convert traffic into sales. ‘



Operating your website and business without web analytics is like driving blind. Without it you take shots in the dark without understanding how changes you make may affect your traffic or your advertising budget. Do the smart thing and add web analytics to your SEO marketing program.



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