Unique Original Articles » Heatmaps and Overlays for SEO

Heatmaps is the hottest new way to get more out of your SEO analytics. Heatmaps and overlays take analystics to a deeper level allowing you to better understand visitor behavior.



Heat maps and overlays have the same goal. They both track human activity on your web page. With a heat map, view, scroll or click densities are displayed like thermal heat images. The colors used are red, yellow, green and blue, red indicates the hottest areas and blue points out the least viewed or clicked. These maps can quickly identify:

· Where visitors stop to pay attention on a page

· Which parts of the page visitors skip over

· Scrolling behavior. How far down do they scroll etc…

· How many visitors reach the bottom of a page




Site Overlays are very helpful in assessing the usability of your site.

By understanding how visitors move through your site, where they spend time and where they don’t you can begin to see what is working and what is not from design to content to action. If you can improve your site usability you will also improve your conversions and revenues. Many analytic software programs now offer heatmaps and overlays. Clicktales is one of several sites to sport a robust analytics software that includes a variety of different heatmaps to help you understand and improve your website usability.



ClickTale Heatmaps aggregates the browser window scrolling positions of hundreds of visitors. The data obtained from the scrolling behaviors is displayed in four different heatmaps: Attention, Total Time, Visitors and Pageviews. Website owners can find out how many visitors scroll all the way to the page bottom and what parts of the page visitors pay the most and least attention to, the totoal time spent on your site and total time spent in various content sections.



By analyzing the attention data and changing ad placements accordingly you can both maximize ad revenues by increasing the likelihood more visitors will reach your ad and click on it while creating a cleaner page layout and improved design.



As a webmaster you may notice that the heatmap shows content near the bottom of the page is getting a great deal of attention, but not many views. Using this information you may decide to move the content up higher on the page to encourage more visitors since once a visitor accesses the content they give it significant attention.



Finally, heatmaps are useful in identifying boring areas in webpages that visitors skip over and areas that cause visitors to leave. This is particularly useful and valuable to eCommerce websites that use long marketing letters.Now you can easily find the problem areas, eliminate or revise the content being skipped and reduce your page or shopping cart abandonment rates.

When used in combination with other analytics you can put together a very powerful toolbox that helps you manage every aspect of your SEO efforts effectively and efficiently.
social media marketingadvice for the business owners and marketing executives.
Article Source: JS2 Article Marketing