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Optimizing your images for the web should be a daily part of your SEO practice. Relevant and keyword-related images can greatly increase the number of visitors to your blog or site. They are a hidden aspect to SEO that can add keywords to your content and help your rankings.



Text is king when it comes to optimizing for rankings but you should also explore optimizing your images. Most search engines have an image search tool, and searchers can often find images through the traditional-textual results. If you don’t tap into the number of queries used for images, you are missing out on a wide spectrum of searches that could draw in traffic to your site.



By placing a strong emphasis on image optimization you will help readers that have visited your site to find relevant content.



When working with images you have to think about several keywords that can describe the image. Possibly, the same keywords that you have been using within your site can be applied to the image. Use as many keywords as you can with your images. The keywords should be placed within the alt tag, indicating what the image is. The text can then be used by search engines to analyze what the image is, and may get placed into the images area of the results.



According to some SEO experts an image with focused alt text is near equal to a text link.

The alt text of an image when placed inside a link carries the same or similar weight to the link text alone. Other experts contend that text links always carry a higher value but that doesn’t mean that images with alt keyword attributes don’t help add value.



Don’t ignore images that are linking to other sites, using the a href tag. You can link the image back to the page that you are placing the image on and your ranking for that page will increase as a result of more “incoming” links and additional keywords within the content.



Another thing to consider is using a fast-loading, semi-compressed image. This can benefit you because it will decrease the load time of your page and it won’t take as long for search engines to index your content.



JPG and PNG images are the fastest loading and are generally the primary formats found in the images pages of search engines. Limit use of the GIF format to animations and smaller images.



Put the size of the image into the image code. This enables browsers to render the image more quickly and hopefully improve the chance that the image gets placed high within image results.
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