Unique Original Articles » LINK FACTOR SERIES- LINK AGE

In this series we have been exploring different factors about linkbuilding that affect SEO value beng passed by the search engines. This article will focus more on the age of a link and how that can affect whether or not the link passes SEO value.



Age is a very important factor in Search Engine Optimization. There are several different types of age that can play roles in how Search Engines rank websites. Knowing these factors can be helpful in determining how long it will take for a website to rank well.



Age figures differently for each search engine algorithm and the search engines modify their algorithms from time to time. However, if you follow some basic principles about age you will be able to rank well despite shifts within algorithms.



Age is highly valued by Google. Reports indicate new domains take 9 months or longer to rank. On the other hand, MSN places more importance on Content, Keywords and Links, so younger sites have a chance to rank in MSN. Age factors are part of the ongoing rankings battle and it is a factor that no one can fake because the age of a site, a page or a link cannot be manipulated. Age is the purest factor in rankings and although a helpful measure in some ways what it lacks is any way to measure quality.



When we talk about Search Engine Optimization, age is used in the following ways:



· Age of your domain (Domain age)



· Age of links pointing to your site (Link age)



· When the site was first found by each Search Engine (Site Age). This is the age of the site based on the first time your site was crawled and ranked by a search engine. It is not the date your site was created (although it is possible for the date to be the same it is unlikely).



· The Age of the page (Page Age) when first found by a Search Engine (this is not always the creation date of the page).



· The date a Search Engine first finds the website and the data they have about the site at that early point in time can’t be faked. Early data can affect your long-term rankings, so how sites begin can be an important factor for future rankings.



It is important to consider age as part of an SEO process. When you utilize existing age and existing aged links and anchor text, you can turn very competitive long-term campaigns, into successful campaigns with a realistic time frame to achieve top rankings.



According to the experts who study SEO and link effectiveness there are several things you should keep in mind about the age of links:



The link itself may be less important that the page the link resides on. The best results will occur when a link appears on a page that continues to grow in popularity. If the page is static and isn’t continuing to grow in terms of attracting traffic or hits the value of the link will most likely decrease over time.



In the world of SEO it is true that site age and page do play a role. Generally, the older the site and the page the more credibility it will build however, exactly how much value the age of a link actually plays in terms of search engine algorithms is difficult to test and prove. There is a general concensus that backlinks from old, established sites will provide link value and do you well.



What is important to remember is that new links will provide a big push in the beginning, then fade out a bit. However, when the site the link is on ages more (assuming it grows in popularity), the link will again begin to provide increased value due to its age.




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