Reciprocal links can be dangerous in that it is associated with link trading rather than with a link “vote”. The association with link trading is not viewed well by the search engines and can degrade the link value.
How the links relate to one another can be very important. For instance, as long as the reciprocal links are not both coming from link pages (that becomes link spamming or indicates link trading) then the link should still carry positive weight and value. Not every reciprocal link is bad but many reciprocal links can get you in trouble so you need to evaluate the reciprocal links carefully.
Experts agree that in general reciprocal links are not as effective as one-way links because they smell of arranged link schemes. A solid link exchange strategy is to trade
only with people who are very related to you, and only on a very limited basis.
Overall you will be best served by focusing on one way link building to sites with highly relevant content and a history of credibility and trust. It is more natural to expect and find reciprocal links between sites that are within the same marketing sector or community.
Such links as long as they are not coming from a links page should again pass value.
If you are going to use reciprocal linking it is best to try and point your links to internal pages rather than to link pages. Never link to and from a link page. It is too obvious and will be seen as link trading resulting in devaluation of the link.
Although reciprocal links should not be considered as only being evil you should use caution and evaluate the site you will be linking to and that will be linking to you. Make sure you are in agreement that no reciprocal linking will occur from a links page on either site.
Finally, never use reciprocal links as your primary linking strategy. Keep you primary linking strategy focused on creating one way links to highly reputable and highly related sites.
Mr Marketology provides http://www.mrmarketology.com">http://www.mrmarketology.com (this link goes outside odesk.com)">social media marketingservices for the business owners and marketing executives.
Article Source: JS2 Article Submission Software
Unique Original Articles » Link Factor Series- Reciprocity
Link Factor Series- Reciprocity
All articles are submitted by users, we take no responsibility for the content of any articles. Users have given permission for others to use these articles in exchange for credit in the form of a link back to the author's website. For removal requests please contact us at http://www.jetpackedsupport.com