Unique Original Articles » SEO Factors- Assess Ability and Crawl-Ability

Crawl-ability is a term that refers to the ability of a search engine to crawl through the entire text content of your website, easily navigating to every one of your web pages, without encountering any unexpected dead-ends. Making sure your content is crawl able from search engines is half of the ranking game.

Strong primary and secondary navigation that is easy for humans to utilize and move from place to place within and beyond your website is also crucial for search engine crawl-ability. Using site maps and navigation bars can help ensure orphaned pages are able to be indexed and rated.

Bad or broken links are an unexpected and an unwanted roadblock to navigating the Web. When traveling on the web nobody likes to run into an unexpected dead-end. The same is true for search engines. Dead-ends on your site lead visitors nowhere. Every bad, or broken hyperlink on your entire website reduces the crawl-ability rating of your website. If a hyperlink does not work, that means that a visitor to your site cannot navigate or visit it. Google assigns each website a crawl-ability rating. Too many bad or broken hyperlinks on your entire website and your site will be completely filtered out of Google’s listings or SERPs.

Remember, once your site starts voting for other websites, you are committing yourself to constant maintenance routine. Websites constantly change URLs. Web pages that are here today, may be gone tomorrow. If you fail to maintain your inbound links long enough Google and the other major search engines are likely to filter out your site completely.

The most important consideration for one of your web pages to be crawled is for it to have other links pointing to the page. That means you must design your website so that other internal web pages on your site link to it. The more internal links the better. Every page on your site should link to your home page as well as to other pages on your site. The more internal links a webpage has pointing to it, the more important it is considered by Google, and the higher its pagerank.

To be crawl-able, a webpage has to be able to take a visitor someplace else. Visitors must be able to navigate to either another one of your web pages or to an external site. Bad or broken links reduces the crawl-ability of your web pages.

Other than your site’s internal link structure, other issues that determine web page crawl-ability include:

· the existence of text on the page that can be indexed

· whether or not the links on a given page are good, bad, or are being ignored by Google.

Note: Google chooses to ignore graphic hyperlinks without an alt text image tag, certain types of javascript, and Flash. Think carefully about using these since they can negatively affect crawl-ability and ranking.
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