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Are Pen Names ethical For Review Bloggers?

The majority of the times, they are. A lot relies on your intent and motive if your purpose is to cheat Uncle Sam, slander someone or otherwise go against each principle you publicly stand for, then morally it'd be wrong no bones about it! If you only wish to use a pen name because you are fearful of confusing your readers by mixing your posts on green products with reviews of rat rods ( old classic cars purposively customized to look coarse around the edges ), well you're doing them a service!

You're also in good company. For example, have you ever heard of these writers?

A. M. Barnard
Flora Fairfield
Aunt Weedy
Tribulation Periwinkle
Oranthy Bluggage
Minerva Moody

I'm gambling not ( unless you're a writer, that's ). Nope, it is not a group of characters from J. K. Rowling's Harry Potter series ( though it certainly does sound like it ). These are all the different pen names employed by Louisa May Alcott, the beloved 19th century American writer whose youngsters's book tiny women resides forever among the ranks of other classics, alongside Charles Dickens, Jane Austen and the Bronte sisters.

Why did she do this? Well, at first it was to guard her reputation ( women just weren't supposed to be writers, in those days ). And she adopted the pen name A. M. Barnard to draft lurid, racy melodramas for cash.

And she is not the 1st author to have done so ( though many weren't galvanized by descending into lurid, racy melodrama )

What Does That Have to Do with Review Blogging?

There's a far sounder psychological reason to use a pen name, if you are reviewing products in a slot far afield from your usual one, however : And that has everything to do with the way peoples' brains work.

Ever observed a film from a totally different culture? Ever found the plot poor, or the ending too abrupt and unsatisfying? People from those particular cultures would most likely roundly disagree with you. You see, it all comes from conditioning.

We humans think in patterns. Our brains desire everything to progress in an orderly, logical progression but not just any old orderly progression : One we are used to. If you were to stick the wierd post on Rat Rods in the middle of some green cleaning product reviews ( maybe throwing in an article you wrote on ski wax, because you think it's a fine one ), your readers wouldn't only be confused, you'd lose your branding power it would weaken what you are known for. I guarantee you'd shortly start to lose readers, when people expecting articles on green washing detergent found themselves reading about the virtues of hemis.

If readers need tiny girls, they pick up Louisa May Alcott. If they need steamy Victorian stories of forbidden relationships and revenge, they fall back on A. M. Barnard.

An even faster example? The game of tic Tac Toe. You are used to seeing X and O in the tiny squares If someone sticks a P in there, it simply doesn't compute, stops the game cold and creates misunderstanding.

Sticking to your main area of experience works under your own name, and creating a separate blog under a pen name ( even a variation of your own name ) for any other subject that changes the subject is the most effective way to use a pen name.

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