Unique Original Articles » Make Use of Google Adwords

I’m sure you’ve heard about Google Adwords before. Who doesn’t? Through Google Adwords, you have the opportunity to see your ad in the topmost part of the search results page when someone types in your chosen keywords to look for information at Google. What’s good about it is that you only get to pay Google when someone clicks on your ad.

Adwords has several changes over the span of time. There are some new terms you have to be familiar of by the way. One is relative rank. This pertains to your ad’s relative position on the ad bar. More likely marketers would call it average rank. It gained the term relative rank because it is compared to your competitor’s average rank. You however just come up with an estimate. Of course, Google will not show it to you.

Next term is coverage. It’s the percentage of how frequently your ad shows on the search engine when somebody types in your keywords in it. Coverage is relative. It’s easy to get 100% coverage on less competitive keywords but 50% for highly competitive ones will cost you a lot.

There’s one thing I want to tell you. With your Google Adwords campaign, coverage is more important than relative rank. Here’s how it works. If two marketers have the same ad with the same bid price and position, the one with the higher coverage is more likely to have more traffic and more probability for sales. This holds true even if they both have the same click through rates because the ad with higher coverage appears more often than the other with low coverage.

Don’t bid too low and make sure that your ad is in the first search results page of the search engine. Work on your bids to ensure that your ad is on placement 7 at least. When your placement for example is 23, you might find your ad on the third page which means few click throughs.

One thing more before we end this topic, make sure you don’t bid more than the profit you gained. That way you don’t lose money.

Mr Marketology provides social media marketingservices for the business owners and marketing executives
Article Source: JS2 Article Marketing