Unique Original Articles » Web Analytics Tools

When marketing online, visibility still remains as the main objective. Attaining visibility entails efforts focusing on linkages and searchability. This is where web analytics comes into the picture.

Web analytics allow a point-by-point analysis on the keywords that an online marketer uses in promoting his site, i.e., keywords that increase traffic, those that are searchable, those that rank well in SERP (search engine results page), profitable keywords, and those that are not doing good.

This knowledge is pertinent in planning your next SEO and further on marketing initiatives, which will give your business a good edge in reaching the target audience and creating the niche. The possibility of acquiring a good analysis of your keywords relies on the performance of some tools.

Here are some of them:

Google Analytics is by far the most popular and the most efficient. It is said to even predict your ROI per keyword for GoogleAd words. It has full features to use.

Piwik- It provides web analytics for open source programs.

Webalizer- It’s on default for most servers; it analyzes logs.

Google Website Optimizer- This tool allows to A/B split test landing pages and can give you information on traffic conversion of Google Adwords.

There are also web site analytics tools that are paid, some more expensive than others. An example of a cheap paid analytics tool is Mint, it’s affordable besides being downloadable; it doesn’t track conversions. Another tool is Clicky; it’s another web-based tool almost the same as Google Analytics.

Site Meter initially comes in free but as you avail of its additional features, you would have to pay for it. The same goes with Stat Counter, which also charges for extra bandwidth.

If you are ready to go full-blown with these tools, you may want to avail of these expensive premium ones, to boot. We have WebTrends, Omniture, and VisualSciences.

These tools can either be a complete guide or an additional expense; it only relies on how they are utilized for business advantage.
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