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Any marketer has no lesser goal than to have quality traffic to his site. It’s the measure of all his initiatives’ success. But traffic is not the be-all and end-all of it. There are several other things he needs to do with this traffic: testing and tracking conversion, list building, and click throughs.
You can get traffic from many sources. Search engines are one. But wherever traffic is coming from, whatever strategy you are into, it always boils down to one entity: content.
Let me expound on how content can drive traffic to your site.
Keyword-enrich articles are a great way to make one’s site a feeding ground for search engines. Your web pages will have optimized copy in the form of articles with high-quality keywords researched and analyzed based on your niche.
Press releases are a good way to get free advertising too. These articles are about new product launches, poll or survey result, or any other related news event.
Article announcement lists are like article sites and directories. You present your articles to a community of webmasters and publishers who when they find your article to have valuable and fresh content would use it on their site or their newsletters and other collaterals.
Affiliate programs can help a lot in driving traffic through press releases or reports you give them to display on their sites, hence bringing in traffic from their direction. It’s also wise initiative to provide free articles to them, still working on that most-coveted traffic.
Giving away free reports is more than giving away freebies. It’s a surefire way of gaining traffic from these sites. These reports can be passed on from one site to another as people share resources.
Sending articles to highly relevant sites is for two purposes: gaining credibility on your topic and your niche in general and also in spreading useful hyperlinks all around the Internet.
All these are time-tested methods in site traffic enhancement. No great marketer will miss out on any of it.

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