The vast majority of website owners think of their website as a brochure. They assume that if people find their website then they will browse through it and buy their products or services... This is a Big Mistake!
If you want your website to sell your products or your services then your website needs to be designed to sell your products or services.... it’s as simple as that.
Many people spend a lot of money on marketing websites on TV, radio, billboards, magazines, newspapers, leaflets or by promoting their website online using search engine optimisation, pay per click adverts and lots more and still make the big mistake of not having a website that sells.
A great website design needs to work in the same way as a fast food drive through. As soon as you pull in to the drive through you are on the pathway to making a purchase. The advertising has done the hard work by getting you there. Then, when you pull up in your car, you choose what you want from the menu, you place your order, you pay for it, and then you receive your goods. Simple isn’t it!
Websites that sell need to be designed to sell.
If you have done your promoting correctly, the visitors to your website will want to buy from you. People in a buying mood do not read about what hobbies your staff have or read about how good you think you are. If you must include information that is not related to selling your product or service, keep it out of the three key areas of the sales process.
Design - As soon as a visitor land on your website it needs to be designed so that it looks like a business which sells the product or service they are looking for. Instantly the visitor then knows that they are on the correct website.
Navigation - The next step is to make the navigation of your site easy. Do not hide links to what you are selling or keep your contact details hidden away from view. Remember, people want to buy, and if you put any obstacles in their way, they will buy from someone else.
Buying – The final step is to make the buying process simple. Do not ask your visitors to complete a ten page form before they can add something to their shopping cart. Remember, show them the benefits of what you are selling, and not make it so they have to read a 99 bullet point list of every feature it has to get to the price.
In essence websites that sell make the whole buying process simple. Remember the drive through principle; order, pay, receive. It’s as easy as A-B-C.
Finally, here’s another simple killer sales technique... sell one thing at a time. Your website should be used to close sales not lose them. easiest way to do this is to focus on and sell one product or service at a time!
Website Design Newcastle is an international Web Design and e-commerce Development Company. If you want to know more, visit their website at http://www.website-design-newcastle.com
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