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alfaonline

Author: bakayaro

When choosing a franchise in the
automotive franchise industry there
is a particular need for research into
your target area. With the
automotive franchise industry being
such a popular choice and with so
many standalone automotive based
businesses, you do not want to be
setting your new business up in an
already saturated market.
Looking at every town, city and even
rural area in the country and you
will see garages, petrol stations, car
washes etc. They are everywhere and
in abundance so ensuring that you
are choosing the right industry sub
sector with a good population
density compared with the current
automotive businesses in that area
is paramount to your success.
So you first step is with identifying
your territory and gaining some
demographics. Find out the
population of your territory, how
many households with cars and
motorcycles and from local
directories you can find out exactly
what automotive businesses are
already in your area and how many
of them. With this in hand you can
then begin the selection process.
If for example there are 5 petrol
stations, 7 garages, 3 exhaust, tyre
and brake service stations and 1 car
wash then perhaps a car wash
franchise would be the one to look
into. As with all franchises location
is very important also, a car wash
franchise which is not visible and is
inaccessible can fail fast however
one located on a major through road
or next to a supermarket can do very
well indeed.
On doing your research and drawing
up a short list of franchises which
are not only viable but of interest to
you too, the next step is to contact
the franchisors and begin the
selection process. Do not be drawn
in by all the glossy packs they give
you but instead take a reserved and
measured approach to each.
Ask for a list of current franchisees
and phone each one to ask how well
they are performing, what the
franchise management is like to deal
with and if all the promises made in
the promotional materials were at
least close to being realised. By
doing all this you can start to weed
out the good from the bad and you
are a step closer to ensuring you are
making the right choice and
spending your money wisely.
There is also a matter of franchisee
churn / turnover to look into. what
franchisee churn is, is the amount of
franchisees who have exited the
franchise system. A high franchisee
churn shows un unhappy and
unprofitable franchisee base and
should set some noisy alarm bells
ringing. If they are leaving in their
drives then I suggest you look
elsewhere and discard immediately.
With the right research in hand you
can make the right choice and
automotive franchises are extremely
popular and profitable. Do not make
the mistake that many people do
though and enter a saturated
market as this will only lead alfaonline

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