With 600 million active members for January of this year, Facebook is simply one social network wherever CPA affiliate marketing can be really successful. With organizations like Living Social and Groupon recruiting in excess of 4 million Facebook fans between the two companies to date.
Advertisers and affiliate marketers are significantly hunting beyond the obvious internet marketing channels, with significant growth in the use of CPA networks and affiliate marketing - a channel that is anticipated to deliver over £;4.5 billion in e-commerce sales for 2011.
CPA (Cost Per Acquisition) advertising networks are employing; cost per acquisition email marketing, banner ads, pop-ups, surveys, social media marketing and competition internet sites to drive consumers to client offers. Naturally, of course, businesses who utilize Cpa advertising networks pay only for results, considerably minimizing any financial risk as compared to Television Ads, SEO or PPC.
Regardless of the marketplace in which your business works, CPA affiliate marketing can be very cost effective. Many companies are using affiliate marketers for online lead generation too. Gary Collins, CEO at Status Media, commented that, we a;re seeing massive growth still in online gaming, dating and business to consumer finance, with clients growing steadily and affiliates keen to join the party”.
The trend for affiliate marketing was picked up in the Guardian newspaper earlier this month, with senior web marketing manager at BSkyB Helen Southgate quoted as saying, Affiliate marketing is an excellent way to generate an income from online advertising, regardless of the size of your business. It has been growing in stature and is highly regarded by key advertisers from large blue chip companies to SMEs.”
Industry results demonstrate that CPA publisher networks could be increasing a company’s sales by up to 450% and more during the course of only three months and there seems to be no stopping the growth of social media and email marketing.
Digital marketing agencies, such as Status Media are well placed to organise and manage multiple online customer acquisition channels, including Facebook and Twitter advertising through to cpa email marketing
Digital PR and brand management are also increasingly important as through affiliate marketing brands acquire large customer bases quickly and therefore brands now have to be more conscious about their reputation online, responding quickly to any negative press and engaging with their audience.
For more information about cpa networks, please check out http://www.statusmediaplc.com/cpa-advertising-network/
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