Unique Original Articles » Ad-supported Kindle to ship on May 3

Ad-supported Kindle to ship on May 3

Author: Barbara Coswell

The traditional publishing industry has lost ground to e-readers, tablets and other mobile devices, and Amazon is sitting fairly with its Kindle platform. Once the $114 Kindle with Special Offers ships May 3, Amazon should improve its 60 percent share in the e-reader market. What's the catch? The new Amazon Kindle, while no different from the Kindle 3 in most respects, will be ad-supported. Resource for this article - Amazon to release ad-supported Kindle for $114 by MoneyBlogNewz.

It is worth a discount for an ad based kindle?

The first generation Amazon kindle in 2007 cost $399. The price deduction never included ads before this. Doing this, the e-reader market can be breached making the iPad competition. There could be Special Offers in the May 3 edition of the Kindle. It is a product many will want. The Kindle 3 will be put in stores then. Both Best Buy and Target will carry it.

It is "chicken in every pot" decision made with the $114 kindle with Special Offers according to Jeff Bezos, the Amazon CEO and founder:

"We're working hard to make sure that anyone who wants a Kindle can afford one," he said via a statement.

There were several responders to an article by the Christian Science Monitor that several might have about the kindle with ads. The price of books was brought up by one reader that says kindles for free with ads would be okay with $0.99 books. The $25 discount isn't enough, according to some readers. Most experts' say it is okay though since the ads only come up on the bottom of the home screen and on the screen saver.

"It's very important that we didn't interfere with the reading experience," Kindle director Jay Marine told the Associated Press.

The price is needed

Getting to the $99 Kindle for Christmas 2011 is essential, TechCrunch believes. That is what the $114 Amazon Kindle is leading up to with its Special Features. 99 is a magical number. Most marketing would suggest this.

However, new research from New York's Columbia Business School indicates the advantage is more imagined than it is real anymore. A dollar plus approach, adding a penny, was more effective than the dollar minus approach, taking a penny away. The Columbia study showed this clearly. Dollar plus brands seemed less manipulative to customers which is why the dollar plus method sold 3 percent more.

Articles cited

Christian Science Monitor


Columbia Business School


Knowing and Making




Kindle sales tripled after last price drop


Article source - Amazon to release ad-supported Kindle for $114 by MoneyBlogNewz.
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