Unique Original Articles » Amazon to release ad-supported Kindle for $114

Amazon to release ad-supported Kindle for $114

Author: Barbara Coswell

Amazon is in a position to ride the wave of revolution in the print industry, thanks to its Kindle system. Industry studies indicate that the Kindle currently holds a 60 percent share in the e-reader market, a figure that will no doubt improve as the company introduces the $114 Amazon Kindle with Special Offers. But there's a caveat for readers, states the Christian Science Monitor. The latest Kindle offering will be ad-supported. Source of article - Amazon to release ad-supported Kindle for $114 by MoneyBlogNewz.

Kindle price cut with ads

The first generation Amazon kindle in 2007 cost $399. The price deduction never involved ads before this. Doing this, the e-reader market can be breached making the iPad competition. The Kindle with Special Offers is slated to ship May 3. The Kindle 3 will be put in stores then. Both Best Buy and Target will carry it.

Founder and CEO of Amazon Jeff Bezos claim it is a "chicken in every pot" move. Every person will want the Special Offers $114 kindle:

"We're working hard to make sure that anyone who wants a Kindle can afford one," he said via a statement.

There were several responders to an article by the Christian Science Monitor that several might have about the kindle with ads. With 99 cent books, one reader would be okay as long as the ad based e-kindle was free. The price of books becomes a different issue then. The $25 discount is not enough, according to some people. Most experts' say it is okay though since the ads only come up on the bottom of the home screen and on the screen saver.

"It's very important that we didn't interfere with the reading experience," Kindle director Jay Marine told the Associated Press.

The price is needed

Getting to the $99 Kindle for Christmas 2011 is essential, TechCrunch believes. That is what the $114 Amazon Kindle is leading up to with its Special Features. 99 is a magical number. Most marketing would suggest this.

This isn't real anymore though according to research done at the New York Columbia Business School. The "dollar-minus" approach (down to 99 cents, for instance) was really less effective than "dollar-plus" price points (like $4.01), according to the Columbia study. Dollar plus brands seemed less manipulative to consumers which is why the dollar plus method sold 3 percent more.

Information from

Christian Science Monitor


Columbia Business School


Knowing and Making




Kindle sales tripled after last price drop


Article source - Amazon to release ad-supported Kindle for $114 by MoneyBlogNewz.
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