Unique Original Articles » Ads on the Amazon Kindle has people worried

Ads on the Amazon Kindle has people worried

Author: Barbara Coswell

E-readers, tablets and other mobile devices are upending the traditional print industry, which suits Amazon just fine, because of the Kindle. Industry studies indicate that the Kindle currently holds a 60 percent share in the e-reader market, a figure that will no doubt improve as the business introduces the $114 Amazon Kindle with Special Offers. What's the catch? The new Amazon Kindle, while no different from the Kindle 3 in most respects, can be ad-supported. Source for this article - Amazon to release ad-supported Kindle for $114 by MoneyBlogNewz.

Paying $25 less for an ad-based kindle



The first generation Amazon kindle in 2007 cost $399. The price deduction never integrated advertisements before this. Doing this, the e-reader market can be breached making the iPad competition. There will be Special Offers in the May 3 edition of the Kindle. It is a product many will want. The Kindle 3 will be put in stores then. Both Best Purchase and Target will carry it.

Amazon founder and CEO Jeff Bezos sees the $114 Kindle with Special Offers as a "chicken in every pot" move:

"We're working hard to make sure that anyone who wants a Kindle can afford one," he said via a statement.


Reader response to a Christian Science Monitor article about the price cut seems to echo the fears most consumers have about an ad-based Kindle. One reader argues for a free advertisement-based Kindle with $0.99 books, but that reflects another thorny issue concerning the price of e-books. The $25 discount is not enough, according to some people. Most experts' say it is okay though since the advertisements only come up on the bottom of the home screen and on the screen saver.

"It's very important that we didn't interfere with the reading experience," Kindle director Jay Marine told the Associated Press.


Price matters



The guess TechCrunch has is that the $114 Amazon Kindle is just leading up to the Christmas 2011 $99 Kindle. 99 is a magical number. Most marketing would suggest this.

However, new research from New York's Columbia Business School indicates the advantage is more imagined than it is real anymore. The "dollar-minus" approach (down to 99 cents, for instance) was really less effective than "dollar-plus" price points (like $4.01), according to the Columbia study. There was a 3 percent increase in sales of dollar plus method products. This is because they didn't seem as manipulative to consumers.

Articles cited



Christian Science Monitor


csmonitor.com/Books/chapter-and-verse/2011/0413/Will-readers-accept-ads-in-exchange-for-a-cheaper-Kindle



Columbia Business School


gsb.columbia.edu/ideasatwork/researchbriefs/7314376?&top.region=main



Knowing and Making


knowingandmaking.com/2011/04/new-research-99-no-longer-optimal-for.html



TechCrunch


techcrunch.com/2011/04/11/amazon-kindle-99/



Kindle sales tripled after last price drop


youtu.be/PaAFm_fZQ2A


Article source - Amazon to release ad-supported Kindle for $114 by MoneyBlogNewz.
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