Unique Original Articles » Ads on the Amazon Kindle has readers worried

Ads on the Amazon Kindle has readers worried

Author: Barbara Coswell

Amazon is in a position to ride the wave of revolution in the print industry, thanks to its Kindle machine. Currently, Amazon has a 60 percent market share in the e-reader market, a hold that should increase as the $114 Kindle with Special Offers hits the market next month. But there's a caveat for people, states the Christian Science Monitor. The latest Kindle offering will be ad-supported. Resource for this article - Amazon to release ad-supported Kindle for $114 by MoneyBlogNewz.

It is worth a discount for an ad based kindle?



The first generation Amazon kindle in 2007 cost $399. The price deduction never included ads before this. Doing this, the e-reader market can be breached making the iPad competition. The Kindle with Special Offers is slated to ship May 3. The Kindle 3 will be put in stores then. Both Best Purchase and Target will carry it.

It is "chicken in every pot" decision made with the $114 kindle with Special Offers according to Jeff Bezos, the Amazon CEO and founder:

"We're working hard to make sure that anyone who wants a Kindle can afford one," he said via a statement.


Reader response to a Christian Science Monitor article about the price cut seems to echo the fears most customers have about an ad-based Kindle. With 99 cent books, one reader would be okay as long as the ad based e-kindle was free. The price of books becomes a different issue then. Another reader concurs that a $25 discount isn't enough to make up for the presence of ads, but one thing experts believe Amazon has done right is to isolate the ads to the Kindle's screensaver and the bottom of the home screen.

"It's very important that we didn't interfere with the reading experience," Kindle director Jay Marine told the Associated Press.


Importance of a price



Getting to the $99 Kindle for Christmas 2011 is important, TechCrunch believes. That is what the $114 Amazon Kindle is leading up to with its Special Features. According to traditional marketing, 99 is magical number.

The Columbia Business School in New York did research on this though. It showed this might not be the case anymore. A dollar plus approach, adding a penny, was more effective than the dollar minus approach, taking a penny away. The Columbia study showed this clearly. There was a 3 percent increase in sales of dollar plus method products. This is because they didn't seem as manipulative to consumers.

Citations



Christian Science Monitor


csmonitor.com/Books/chapter-and-verse/2011/0413/Will-readers-accept-ads-in-exchange-for-a-cheaper-Kindle



Columbia Business School


gsb.columbia.edu/ideasatwork/researchbriefs/7314376?&top.region=main



Knowing and Making


knowingandmaking.com/2011/04/new-research-99-no-longer-optimal-for.html



TechCrunch


techcrunch.com/2011/04/11/amazon-kindle-99/



Kindle sales tripled after last price drop


youtu.be/PaAFm_fZQ2A


Source of article - Amazon to release ad-supported Kindle for $114 by MoneyBlogNewz.
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